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Datsun was an automobile brand the brand name was used in production only by DAT Motors and its successor, Nissan Motor Company Limited. The name was created in 1931 by the DAT Motorcar Company for a new car model, spelling it as Datson to indicate its smaller size when compared to the existing, larger DAT car. Later, in 1933 after Nissan Motor Company Limited took control of DAT Motorcar Company. The Datsun name is most famous for the sports cars referred to as the Fairlady roadsters and later the Fairlady (240Z) coupes.
The use of the Datsun name in the American market derives from the name Nissan used for its production cars. In fact, the cars produced by Nissan already used the Datsun brand name, a successful brand in Japan since 1932, long before World War II. In fact before the entry into the American market in 1958.
In America, the Nissan branch was named Nissan Motor Corporation in U.S.A., and chartered on September 28, 1960, in California. Nissan may have had no problems with using the name Nissan in America, but the small cars the firm exported to America were still named Datsun.

1981 - The decision to change the name Datsun to Nissan in the U.S. was announced. Corporate choice favoured Datsun, so as to distance the parent factory Nissans association by Americans with Japanese military manufacture. Ultimately, the name change campaign lasted for a three year period from 1982 to 1984, and cost Nissan a figure in the region of US$500 million. Operational costs included the changing of signs at 1,100 Datsun dealerships, and amounted to US$30 million.

1982 to 1986 - US$200 million were spent during the advertising campaigns, where the Datsun, We Are Driven! Campaign yielded to The Name is Nissan campaign.